You made a website with the goal. Most likely, your goal is to get readers and subscribers in the first place. You want to get known and get to heard out.
But you have a problem – instead of readers you are getting visitors only. You get traffic but most visitors close the page as soon as they come or they take a quick look and then exit the website. When a visitor leaves a website right after viewing entry page, it means the visitor isn’t showing any interest in reading more of your fantastic posts and this phenomenon we call – a (high) bounce rate.
Average bounce rate is 50%.(You can check your bounce rate through implementing Google Analytics or Piwik in your website/blog.) The lower your bounce rate is, the more visitors you persuade into reading your content and the better are chances they will come back. If your bounce rate is higher than 80% I think you need to do something about it in order to make it lower. Much lower.
But don’t worry, that’s solvable and I’ll tell you how.
Write catchy titles
If you are able to write catchy and alluring titles, you already did half of the job. Most readers can’t resist to read if the title is alluring and winsome. But that’s not all..You should:
Persuade people into reading whole post as well
That’s a bit hard, I know. You need to persuade people into reading whole post. Experienced internet marketers know this and if a visitor read content from entry page, most likely same visitor will continue browsing through website right afterwards. You need to write an interesting intro (first 2-3 sentences) as much as possible. Your writing style shouldn’t be dull (especially at the very beginning) and don’t make the other side feel like the robot is talking to him.
As you would talk to your friends, you should write (talk) to your readers the same way as well. Act like you are talking to your old friend at the coffee shop. Your readers will find you friendly, interesting and they will want to know more about you.
Grab attention fast
Remember you only have a second or two to grab someone’s attention. During these seconds, visitor judges you, your website, your design and everything on the website. Make sure your website design is simple and there is some ratio between images and text. Don’t just paste wall of text on your website, add an image here and there.
Write great content
Write interesting, useful, alluring, popular and worth reading content.
Tell your readers to check out other posts too
Don’t sustain of telling readers to check out posts. Usually at the end of every post you should tell them what they should do or read next. Most likely they will do what you recommend them.
Link a lot
Interlink a lot. When writing a post, add a link here and there to your older posts. On every 100 words or so, include a link to your other posts. Your readers most likely will check out these posts too.
Add list of your most popular posts in a sidebar
Make a list of your most popular posts and add a HTML widget in your sidebar. If you have too many widgets in your sidebar, the lesser are chance a reader will notice your list of most popular posts. I’d recommend to you not having more than 2 or 3 widgets on your sidebar.
Design should be simple
Design should be simple. Use same color for links on every part of your page. Your readers shouldn’t be overhelmed and your color scheme shouldn’t be rainbow-like.
Take care of your navigation
Your navigation (bar) should be easy to find, simple and catchy. Readers who are showing some interest most likely will navigate through your website in order to find more awesomeness on your website.
Font size and font style
In my humble opinion, font size should be at least 14. Likewise, your font should be easily seen and easy to read.
Results of this experiment proved once again that the font should be clear and distinct. The more your font is distorted, the better is likelihood of loosing potential (and loyal) reader. Still don’t believe me font size doesn’t matter? Let me remind you how many facebook users complained about text size being too small.
“What should I do now?”
That’s what usually every reader think of after reading a post. You should install a plugin which shows related posts at the end of every post you publish on your blog. On that way you will indirectly say to your visitor – this is what you should do (read) next.
So what YOU should do next? Comment, tweet or even subscribe, but in the first place implement these tips I just gave you.